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Revenue breakdown by Products & Services
Revenue breakdown by Geography

Visa's Revenue by Segment

In fiscal year 2024, Visa's revenue by segment (products & services) are as follows:

  • Client Incentives: -$-13.76B
  • Data Processing Revenues: $17.71B
  • International Transaction Revenues: $12.67B
  • Service: $16.11B
  • Service, Other: $3.20B

Learn more about Visa’s Revenue by Geography

Check out competitors to Visa in a side-by-side comparison.

Explore additional financial metrics for Visa.

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The above chart shows Visa's revenue percentage share by segment (products and services).

In fiscal year 2022, Visa's revenue by segment is as follows:

  • Client Incentives generated -$-10.30B in revenue, representing -35.12% of its total revenue.
  • Data Processing Revenues generated $14.44B in revenue, representing 49.26% of its total revenue.
  • International Transaction Revenues generated $9.82B in revenue, representing 33.49% of its total revenue.
  • Service generated $13.36B in revenue, representing 45.59% of its total revenue.
  • Service, Other generated $1.99B in revenue, representing 6.79% of its total revenue.

The biggest segment for Visa is the Data Processing Revenues, which represents 49.26% of its total revenue.
The smallest segment for Visa is the Client Incentives, which represents -35.12% of its total revenue.

The above chart shows Visa's revenue percentage share by segment (products and services).

In fiscal year 2023, Visa's revenue by segment is as follows:

  • Client Incentives generated -$-12.30B in revenue, representing -37.66% of its total revenue.
  • Data Processing Revenues generated $16.01B in revenue, representing 49.02% of its total revenue.
  • International Transaction Revenues generated $11.64B in revenue, representing 35.64% of its total revenue.
  • Service generated $14.83B in revenue, representing 45.4% of its total revenue.
  • Service, Other generated $2.48B in revenue, representing 7.59% of its total revenue.

The biggest segment for Visa is the Data Processing Revenues, which represents 49.02% of its total revenue.
The smallest segment for Visa is the Client Incentives, which represents -37.66% of its total revenue.

The above chart shows Visa's revenue percentage share by segment (products and services).

In fiscal year 2024, Visa's revenue by segment is as follows:

  • Client Incentives generated -$-13.76B in revenue, representing -38.31% of its total revenue.
  • Data Processing Revenues generated $17.71B in revenue, representing 49.31% of its total revenue.
  • International Transaction Revenues generated $12.67B in revenue, representing 35.25% of its total revenue.
  • Service generated $16.11B in revenue, representing 44.85% of its total revenue.
  • Service, Other generated $3.20B in revenue, representing 8.9% of its total revenue.

The biggest segment for Visa is the Data Processing Revenues, which represents 49.31% of its total revenue.
The smallest segment for Visa is the Client Incentives, which represents -38.31% of its total revenue.
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Summary Table

Products & Services (Percent Share) 2022 2023 2024
Data Processing Revenues 49.26% 49.02% 49.31%
International Transaction Revenues 33.49% 35.64% 35.25%
Service 45.59% 45.4% 44.85%
Service, Other 6.79% 7.59% 8.9%
Total Revenue 100% 100% 100%

The above chart shows the revenue trend of different segments of Visa.

In fiscal year 2024, the Data Processing Revenues generated the most revenue ($17.71B), and the Client Incentives generated the least revenue (-$-13.76B).

The above chart shows growth drivers and a year-over-year comparison of different segments' revenue.

  • Client Incentives revenue increased 19.45% ($2.00B) from -$10.30B (in 2022) to -$12.30B (in 2023).
  • Data Processing Revenues revenue increased 10.87% ($1.57B) from $14.44B (in 2022) to $16.01B (in 2023).
  • International Transaction Revenues revenue increased 18.57% ($1.82B) from $9.82B (in 2022) to $11.64B (in 2023).
  • Service revenue increased 10.96% ($1.47B) from $13.36B (in 2022) to $14.83B (in 2023).
  • Service, Other revenue increased 24.51% ($488.00M) from $1.99B (in 2022) to $2.48B (in 2023).
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    Summary Table

    Products & Services 2022 2023 2024
    Client Incentives -$10.30B - -$12.30B
    19.45%
    -$13.76B
    11.93%
    Data Processing Revenues $14.44B - $16.01B
    10.87%
    $17.71B
    10.66%
    International Transaction Revenues $9.82B - $11.64B
    18.57%
    $12.67B
    8.82%
    Service $13.36B - $14.83B
    10.96%
    $16.11B
    8.69%
    Service, Other $1.99B - $2.48B
    24.51%
    $3.20B
    28.96%
    Total Revenue $29.31B - $32.65B
    11.41%
    $35.93B
    10.02%